In My Keynote Address—I Made This Amazing Promise

On Sunday, October 4th, 2020, I was the keynote speaker at the online College Planning Untangled conference.

Below is a small segment of that keynote.

(If you’ve followed me for a while—can you guess what key principle I was speaking about here?)


I said:

“Here’s our third goal for tonight. Toward the end of our time together in this hour, I’m going to teach you one key principle that no one else you know is talking about.

One key principle that can untangle all the college confusion—and send your kid shooting like an arrow straight to a bullseye—without stress, pressure, or anxiety of any kind.

I’m going to give you a phrase to write down. Write this down now so you’ll be sure to catch it when I talk about it tonight:

We’re going to help your kids who are ages 12–18 right now—to ‘clarify the bullseye on the target before they take aim and shoot.’

In a few minutes when I start talking about this ‘arrow toward the bullseye’ concept—that’s when you’ll want to really sit up and pay attention. That’s when you’ll want to have your teen sitting right in front of the computer with you.”

Pop quiz! What key principle was I talking about here?

I’ll reveal the answer in my free weekly email newsletter on October 19th, 2020. Anyone can subscribe by signing up for email updates here.

(Subscribe now, and you’ll be notified when you can sign up for the next College Planning Untangled conference.)

To see reviews of my speaking (and to learn how you can book me as a speaker for your upcoming event) visit

The answer to this question just might change your college-bound student’s life.

Do you need the answer faster?

Carefully read chapter 13 of the book I wrote:

It’s a reference book, so nobody reads the whole thing all at once—but even if you did, it would only take you 7 hours.

Pick out what you need to read in it using the fast-paced, 10-minute video instructions here.

You can see more than 100 reviews of this book on Amazon by going to:

(Tell your friends.)

You can see why financial advising professionals love LAUNCHhere.

You can see the top 9 questions parents are asking me about LAUNCHhere.

Read just one chapter of LAUNCH every 1–3 months while your child’s in middle school and high school, and you’ll know every viable strategy for debt-free college at exactly the right time to implement it.

And if your child’s already well past middle school? That’s OK; you can run to catch up. But the process of getting your kids through college debt-free goes more smoothly the earlier you start it—especially if you’re not planning to save up any money to pay for college.

Do you have specific questions for me about debt-free college and career for your kids?

It’s my members that get most direct access to me. Doors to my membership open each year for just 5 days in March, and 5 days in September. Space is limited. Join the Waiting List here.

What about you? What one strategy do you think is most important if you want to save $50,000 or more on college costs?

(Hint: it’s not getting scholarships, saving up money in advance, or getting government financial aid.)

Leave your comment below.

Who is Jeannie Burlowski?

Jeannie is a full-time academic strategist, podcast host, and sought-after speaker for students ages 12–26 and their parents and grandparents. Her writing, speaking, and podcasting help parents set their kids up to graduate college debt-free and move directly into careers they excel at and love. Her work has been featured in publications such as The Huffington Post, USA Today, NerdWallet, and US News and World Report, and on CBS News.

Jeannie also helps students apply to law, medical, business, and grad school at her website You can follow her on Twitter @JBurlowski.