We’re Overcoming ALL the Blocks and Obstacles

Lately, I’ve really been doubling down on figuring out exactly which blocks and obstacles are keeping parents from moving confidently toward debt-free college for their kids.

debt-free college

From talking to parents when I speak, I know that they want debt-free college strategy that is:

  1. Clear, easy to digest, and quick
  2. Complete
  3. Does not require much work from parents
  4. Safest and best for the child, regardless of where she goes in life
  5. Inspiring and reassuring—makes you feel good
  6. Tailored to kids’ ages and individual family needs—so parents don’t have to read or listen to anything they don’t need right now.

This last one is especially important.

Parents want clear, quick, specific instruction that applies to where their kids are right now.

No parent wants to spend time reading or listening to directions they’re not going to need for a year.

Because of this, I’ve taken two steps that are game changers for busy parents.

First—I organized my book of debt-free college instructions so that parents only read one chapter every three months or so—and every chapter is directed straight at a kid’s current month and year in school.

Then I created a fast-paced, 10-minute video training that explains how to use the book in the fastest, most efficient way.

Boom. Tailored to be exactly what you need, right now.

Second—because I know that parents are having individual questions they want answered—in mid-March of 2020 I’ll be opening the doors to a membership—where parents will have an open door to be with me in person, online, in a group setting, 10–15 times per year.

Doors to this membership will open for just 5 days in mid-March 2020.

You can find out more about this membership (and learn about the deep, altogether understandable parent needs that are inspiring me to create it) here.

Opportunity to join will only be extended to readers of my free weekly email newsletter.

You (and your friends) can subscribe now at bit.ly/helpfulnewsletter.

Parents, we need to talk about the blocks and obstacles you’re facing more in depth.

The stakes are high for your kids. College debt is a big deal.

If we, together, can overcome your blocks and obstacles and lay necessary, wise debt-free college groundwork early on, you can save the kids you love decades of unhappiness and struggle.

Even if you can’t save a penny, even if you’re not a candidate for government financial aid, even if your kids don’t get a single scholarship.

I want to hear more about the obstacles you’re encountering as you work toward this very important goal.

Continue Reading »

6 Things I Learned From My Website Redesign

Here are 6 major things I learned during my large-scale website redesign process.

1. It’s important for me to have the right person managing the tech side of website design.

Because I’m incorporating a TRIBE membership into my website this time around, I needed a person with experience managing all the pieces that go into that.

Jacquie at White Space Design is doing a great job for me, even though I’m in Minnesota and she’s in Australia.


2. It helps me to look at other people’s websites to get inspiration.

My favorite inspiration came from MichaelHyatt.com and StartAWildfire.com.

What I noticed on each of these sites was simplicity, clarity, and carefully placed calls to action.

3. It helps me to think of a website as a series of boxes stacked on top of each other.

The top box is most important. It needs to immediately answer the question every website visitor will be asking: “What life change am I going to get—if I stay on this site for 9 seconds?”

This is funny when I think of it—but it’s true!

My top box will say, “Set your kids up to graduate college debt-free and move directly into careers they excel at and love. (Even if they don’t get a single scholarship.)”

I already know—this is an empowerment promise that parents love.

4. For me, the first step on website redesign starts with pencil and paper.

Continue Reading »

Oh, How I Sweated Over Revamping My Speaking Page

My least favorite part of my job is website redesign.

I have a contractor who helps me with the technology part—but I have to make all decisions about which words and images to use, and how we’ll package up the details to best reach and help a world in need.

My biggest struggle with this is figuring out how to communicate nine big things I do for parents in under 9 seconds.

On a website.

One of those nine things I do for parents is speaking.

I do speaking live (in school auditoriums, at churches, and at conferences) and online.

At the end of two extremely long days of wrestling with this…

I posted the following status update for my friends on Facebook:

“I just sweated for two days over a website homepage box that ended up saying:

It’s my live, in-person speaking presentations that are most transformative for families.



Parents and event planners who click the “GET ACCESS NOW” button will get straight to my new, carefully crafted speaking page at JeannieBurlowski.com/SPEAKING.

Let me know what you think of my new speaking page!

Continue Reading »