Here are 6 major things I learned during my large-scale website redesign process.
1. It’s important for me to have the right person managing the tech side of website design.
Because I’m incorporating a TRIBE membership into my website this time around, I needed a person with experience managing all the pieces that go into that.
Jacquie at White Space Design is doing a great job for me, even though I’m in Minnesota and she’s in Australia.
2. It helps me to look at other people’s websites to get inspiration.
What I noticed on each of these sites was simplicity, clarity, and carefully placed calls to action.
3. It helps me to think of a website as a series of boxes stacked on top of each other.
The top box is most important. It needs to immediately answer the question every website visitor will be asking: “What life change am I going to get—if I stay on this site for 9 seconds?”
This is funny when I think of it—but it’s true!
My top box will say, “Set your kids up to graduate college debt-free and move directly into careers they excel at and love. (Even if they don’t get a single scholarship.)”
I already know—this is an empowerment promise that parents love.
4. For me, the first step on website redesign starts with pencil and paper.
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