6 Things I Learned From My Website Redesign

Here are 6 major things I learned during my large-scale website redesign process.

1. It’s important for me to have the right person managing the tech side of website design.

Because I’m incorporating a TRIBE membership into my website this time around, I needed a person with experience managing all the pieces that go into that.

Jacquie at White Space Design is doing a great job for me, even though I’m in Minnesota and she’s in Australia.


2. It helps me to look at other people’s websites to get inspiration.

My favorite inspiration came from MichaelHyatt.com and StartAWildfire.com.

What I noticed on each of these sites was simplicity, clarity, and carefully placed calls to action.

3. It helps me to think of a website as a series of boxes stacked on top of each other.

The top box is most important. It needs to immediately answer the question every website visitor will be asking: “What life change am I going to get—if I stay on this site for 9 seconds?”

This is funny when I think of it—but it’s true!

My top box will say, “Set your kids up to graduate college debt-free and move directly into careers they excel at and love. (Even if they don’t get a single scholarship.)”

I already know—this is an empowerment promise that parents love.

4. For me, the first step on website redesign starts with pencil and paper.

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Oh, How I Sweated Over Revamping My Speaking Page

My least favorite part of my job is website redesign.

I have a contractor who helps me with the technology part—but I have to make all decisions about which words and images to use, and how we’ll package up the details to best reach and help a world in need.

My biggest struggle with this is figuring out how to communicate nine big things I do for parents in under 9 seconds.

On a website.

One of those nine things I do for parents is speaking.

I do speaking live (in school auditoriums, at churches, and at conferences) and online.

At the end of two extremely long days of wrestling with this…

I posted the following status update for my friends on Facebook:

“I just sweated for two days over a website homepage box that ended up saying:

It’s my live, in-person speaking presentations that are most transformative for families.



Parents and event planners who click the “GET ACCESS NOW” button will get straight to my new, carefully crafted speaking page at JeannieBurlowski.com/SPEAKING.

Let me know what you think of my new speaking page!

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