Top 9 Questions Parents Are Asking Me About LAUNCH!


There’s been an overwhelming, excited response to LAUNCH since it released on January 4th, 2017. Parent response to this book has already exceeded anything I ever thought possible. Whenever there’s a lot of excitement there are also a lot of questions, so here are the top 9 questions parents are asking me — along with my answers.

1. “Our son is only in middle school. Surely we don’t need to be thinking about college yet!”

Did you know — that if  you wait until your son’s in 11th grade to start thinking about college, 75% of the best ideas for getting him through college debt-free will be gone?

I can still give you some valuable help if you’re at that point right now, but to get the best possible running start, read the first four chapters of LAUNCH when your kid’s in middle school. Please tell your friends.

2. “Our daughter is already in college. Will this book still help us?”

If your child is already in college, LAUNCH may save you thousands between now and her college graduation.

Here are four things you may not know.

First, you need to be filling out the FAFSA form every October 1st that you will have a child in college the following fall. This is true even if you make $200,000 per year and are utterly convinced you will never get any help paying for college. College aid is handed out based on a wide variety of constantly shifting and interwoven factors, so if you neglect to fill out the FAFSA form, you may be leaving thousands of dollars on the table. Now, that said, wouldn’t you like to know what to do right before you fill out the FAFSA each October — to make sure you get all the free money you have coming to you? Chapter 20 of LAUNCH clearly explains this.

Second, did you know that there are safe, legal strategies you can use while filling out the FAFSA form to help your child get extra free money for college next year? Wouldn’t you like to know what those strategies are well before this coming October 1st, so you can take full advantage of them? Chapter 22 of LAUNCH will explain them all to you.

Third, did you know that you can approach your daughter’s college financial aid office and request additional help paying her college bills? The timing on this is important, though. Wouldn’t you like to know when to make this “appeal,” and what six things to say as you do so? Chapter 26 of LAUNCH explains exactly what you need to know.

Besides all this — if your daughter doesn’t yet have a career goal in mind for after she graduates for college, you should race straight to chapter 13 of LAUNCH right now. This week. Why? In chapter 13 I’ll help your family to use three well-respected assessments to help your daughter figure out a great-fit career goal based on her natural interests, gifts, Myers-Briggs personality type, and top 5 human strengths based on Gallup research. If your daughter’s current college studies aren’t going to get her to an ideal-fit career after college, wouldn’t you like to know that now, before you spend $50,000 more on this college education?

This is important. Tell your friends.

3. “Our daughter is in her 20’s and currently not in college. She’s not sure what she wants to do with her life. Will this book help with that?”

Please read the red paragraph above. Your under-employed daughter needs chapter 13 of LAUNCH 10 times more than the girl described there. Even if your daughter is adverse to the idea of attending four-year college, she will find ideas in chapter 13 of LAUNCH that can get her to a great, well-paying career she loves without four-year college.

4. “We’re not saving up any money, our kid’s not getting any scholarships, and we won’t qualify for any federal financial aid. Does this book have additional ideas beyond that?”

Yes. Hundreds of ideas beyond just that. Trust me.

5. I already have so many books I’m supposed to be reading. I’ll read those first, and then get to this one later.

Wait, wait — this isn’t a book you read straight through.

LAUNCH is set up so you read only 1-2 chapters every three months or so while your kids are in middle school and high school. Chapters are carefully labeled so that you always know exactly which chapter you should be reading when. This way you never feel overwhelmed, but you always learn about all the best debt-free college and career strategies at exactly the right time to implement them.

The last thing you want is to find yourself, when your son is a junior, slapping your forehead and saying, “I’d give anything if I’d have just known about this sooner!” The best advice? Get LAUNCH when your child’s just starting middle school, and read it bit by bit over five or six years.

6. “What if I buy this book, and then things change? How will you update me?”

I have carefully planned for this. You’ll subscribe to my free weekly email newsletter using the form on this site, and then carefully whitelist it with your email provider so it always shows up in your primary email inbox. Anytime anything changes, I’ll be able to update you instantly.

7. “I heard you speak, and you emphasized how fantastic co-op college programs are — how they give college students years of full-time real-world work experience before they graduate from college. Does LAUNCH provide more information on co-op college programs?”

Yes. Pages 161-165 explain exactly what co-op college programs are, how they can help students get stunning amounts of real-world work experience while they’re still in college, and what spectacular tax advantages co-op college programs have for parents. LAUNCH also provides a list of 67 colleges and universities that have co-op college programs, so you can save yourself days of googling.

8. “How can we get you as a speaker for our event?”

I travel all over the US for speaking. I speak at conferences, of course — but I’m also known for speaking in a packed public high school auditorium on a Thursday night and then at a local church or college event on the following Saturday or Sunday. Check out what parents and students are saying about my speaking at, and then call my assistant, Natalie, at 612-424-2233 to check my availability.

9. I’m a grandparent. Can I use this book to help my grandchildren?

Yes! Oh, what a valuable gift you’ll be giving them if you do this. Chapter 3 of LAUNCH even includes two special things you as a grandparent can do to start amassing college savings for kids right now, without spending one penny more than you are already.

Your grandkids’ parents are so busy — if you step in and provide just a little help with debt-free college prep steps now, that could end up being a blessing to your family in ways that last for generations. Click here to get your copy of LAUNCH.

You may also be wondering whether this book will help any student, or just the high-performing ones. 

Here’s what national reviewer Katherine Scott Jones said about LAUNCH in early January, 2017:

“The range of Jeannie’s suggestions will help any high school student — not just the highest performing ones — optimize themselves and their bank accounts before and during their college years.

The myriad ideas laid out in LAUNCH are suitable for tailoring to individual personalities, values, parenting styles, and income levels. Her common-sense, bite-sized approach allows parents (and their students) to move through the pre-graduation years fear-free. And who doesn’t want that?

Listen to Jeannie’s chat with Krista Gilbert on the Open Door podcast. It’s well worth your time, and you can find it here. Then stop back in and tell me what you found most encouraging.

LAUNCH would make a great gift to yourself this New Year, or to any family members who have college-bound kiddos. You can buy it by clicking here or any one of the hyperlinked book titles above.

Thanks to the author for providing me this book free of charge. All opinions are mine.”

You can also see LAUNCH’s consistent 5-star reviews on Amazon by clicking here. (I think the review from the financial planner is particularly compelling.)

As One Very Wise Mom Said…

“If I get even one good idea out of this book, it’ll be worth it.”

Do you have friends who are parenting kids ages 12 – 22? SHARE this post on Facebook, Twitter, and Linkedin right now.

Do you already have your copy of LAUNCHIf so, please help me by writing a thoughtful, honest review of it on Amazon, here

What about you? What strategies are you planning to use to get your kids through college debt-free and into great jobs afterward? Comment below or LIKE Jeannie Burlowski Author on Facebook, find this post on that page, and let’s talk about it there.

Who is Jeannie Burlowski?

Jeannie is a full time author, academic strategist, and speaker. Her writing and speaking help parents set their kids up to graduate college debt-free and move directly into careers they excel at and love. Her work has been featured in publications such as The Huffington Post, USA Today, NerdWallet, and US News and World Report.

Jeannie also helps students apply to law, medical, business, and grad school at her website You can follow her on Twitter @JBurlowski.